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Cummins Allison Explains How New Casinos Can Attract Patrons by Improving Customer Service

JANUARY 14, 2016, MT. PROSPECT, IL – As more and more states legalize gambling and approve the expansion of gambling operations, new casinos continue to enter the gaming market. Whether they’re large resorts or smaller slot casinos, these new gaming properties must do all they can to get a leg up on the competition in order to attract patrons – and keep them coming back. For many, this means increased focus on customer service.

Cummins Allison, the leading innovator and provider of coin, currency and check processing technology as well as ATMs, outlines how investments in technology such as money and ticket counters can help casinos enhance customer service by improving speed and accuracy when processing a patron’s coins, cash and tickets.

Quickly Convert Customer Winnings with Money and Ticket Counters

The cash cage is just one of the areas where casinos must deliver outstanding customer service. The ability to quickly convert winnings into cash keeps customers happy and coming back, which an important aspect of running a profitable gaming operation.

Advanced money and ticket counters give casinos efficient and accurate means to process players’ winnings. Using ticket-in, ticket-out (TITO) reading technology, these devices scan and sort each note, making the exchange process quick and accurate. The ability to read and image mixed tickets and cash in a single pass eliminates the need to presort tickets and cash before processing, for a quicker cash-out experience. As a result, patrons can spend less time waiting in line and more time on the gaming floor.

Imaging tickets also allows casinos to eliminate many of the costs associated with ticket storage. It lets them quickly and accurately retrieve ticket information at a later date without having to dig through boxes.

Enhance Customer Service with Self-Service Coin

Some casinos have increased player services by installing self-service coin machines – giving local residents a faster alternative to having casino cage employees count their coins. Patrons simply pour their coins into the coin tray, and within seconds, the machine counts their coins and prints a receipt. They then simply take the receipt to the cashier for conversion to cash and quickly begin spending money on the gaming floor. In addition to benefitting customers, self-service kiosks with on-screen advertising capabilities give casinos another way promote their games, restaurants and other services.

Right Partner, Right Technology for the Right Results

With competition growing in various markets, advanced money and ticket counters with bar code reader capabilities present an opportunity for gaming properties to better serve patrons and gain a competitive edge. Casinos seeking to invest in high-efficiency currency and coin handling technology should partner with a vendor who can offer a wide variety of solutions that can handle multiple mediums concurrently, rather than pigeon-hole the casinos into one configuration or technology option, and offer the flexibility to grow as needs change.

For more information about how casinos and gaming properties can improve customer service with money and ticket counters, visit

About Cummins Allison

Cummins Allison is the leading innovator and provider of check, currency and coin handling solutions, as well as full-function ATMs. Our world-class sales and service network includes hundreds of local representatives in more than 50 offices in North America, 6 wholly-owned subsidiaries and is represented in more than 70 countries around the world. For more information about our award-winning solutions,