With competition growing in various markets, TITO ticket readers present an opportunity for gaming centers to gain a competitive edge. The cash cage is one of the few areas where casinos have to provide specific customer service to their clientele outside of the gaming area. While the basic function is simple, the efficiency and expediency required is enough to make a major impact on the potential for customers to return in the future. With ticket-based machines that read slips and sort the money players win, the exchange process is quick and effective, leaving these people happy in the long run. New casinos should take advantage of these machines to get a head start on giving guests what they want.
Competition between casinos isn't merely limited to local markets or regions. They can cross borders as well. Many states that border Canada often see many of their residents driving north for gaming and entertainment. This is especially the case in northern Idaho and Washington State. A glut of casinos in the Canadian province of British Columbia can send many residents north, especially as local casinos in Spokane and central Washington begin to age.
Thankfully, a new tribal casino will inject fresh income for the scene, according to World Casino News. The Confederated Tribes of the Coville Reservation opened the 12 Tribes Resort Casino near Omak, Washington on June 17. The casino, named after the 12 tribes on the Coville Reservation, combines a 56,000-square-foot casino with an 80-room hotel, two full-service restaurants, a sauna and a nightclub. It's open 24 hours per day, offers 500 slot machines and has a variety of live games including poker, craps, blackjack and roulette. The new casino will likely draw in-state residents as well as people as far north as Kelowna, British Columbia.
The 12 Tribes' replacement of the 12-year-old Okanogan Bingo Casino demonstrates why casinos need to constantly innovate in the face of increased competition. While it used to be that gaming centers would last decades, many face greater pressure to succeed. One way of thriving in this intense environment is to focus on quality customer service. This is why money and ticket counters become a valuable addition to any new casino by automating many back office functions such as sorting cash and winnings. This allows those at the cash desk to make greater efforts to improve customer service. By focusing on the customer first, there's a greater chance that people will like the place and make an effort to return.
October 1, 2015