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Technology prepares casinos for larger attendance numbers

As casinos expand their business models to focus on a variety of attractions in addition to gaming, money and ticket counters can help employees save time performing administrative tasks.

Enterprises in the gaming industry often handle a large volume of cash on a daily basis. This unique nature of the business requires managers to dedicate a significant portion of worker time to counting cash and tickets. These tasks can spread resources too thin, leading some organizations to make tough decisions about cutting overhead costs. However, casinos are increasingly offering new forms of entertainment inside their establishments in an attempt to increase foot traffic and boost revenue. As a result, some properties may find themselves having to sift through even more tickets and cash in addition to checks every day in the back office.

Casinos find creative ways to attract new customers
For example, The Baltimore Sun recently reported that the Rocky Gap Casino Resort, which is located near Lake Habeeb in northern Maryland, has partnered with Bonkerz Comedy Club, a national chain of entertainment venues to offer a new program of events featuring world-renown comedians. Bonkerz Comedy Club currently has 20 different locations around the U.S., but its newest franchise will operate inside the Rocky Gap Casino Resort premises. Each attraction will seat a maximum of 250 people, and tickets will cost $15.

Other casinos across the country have found new ways to boost revenue as well. According to The Morning Call, a newspaper published in the Lehigh Valley on the border of Pennsylvania and New Jersey, the Sands Casino Resort in nearby Bethlehem, Penn., will soon offer a children's entertainment center. This facility will attempt to attract parents interested in the casino's attractions but who may have otherwise reconsidered attending because they weren't able to find a babysitter.

Decisions to expand the gaming business to include other events such as live music, comedy and children's entertainment will likely boost sales in the long run. However, managers may want to first consider investing in tools such as dual purpose money and ticket counters to make sure their their employees are able to easily count and process the large volume of cash, tickets and checks they receive as a result of greater attendance numbers. Such technology can eliminate any potential growing pains and ultimately enable staff to devote the workday to a variety of other important procedures. 

January 13, 2014