Credit unions can supplement high-quality customer service by offering access to self-service coin counters. These organizations typically receive high ratings for customer service. According to the 2013 American Customer Satisfaction Index, 85 percent of credit union members were happy with the service they received. In fact, this rating increased significantly, Credit Unions Online reported.
Many people choose credit unions because of low fees. Credit unions offer affordable services when it comes to monthly checking fees, online bill pay fees, ATM charges and overdraft fees, according to The Motley Fool. Credit union members can also access attractive interest rates. The financial savings for consumers may be enough to convince some people to join credit unions, but the excellent customer experience can further sell membership.
How credit unions can further increase customer satisfaction
Credit unions are financial cooperatives, which means that members are part-owners. Because of this, organizations have more direct ties to the people they serve. This may be a large part of the reason why consumers reported being more satisfied.
Credit unions often serve a small geographic area, The Motley Fool stated. This is why these organizations need to emphasize strong customer experience and flexible financing options. Coin counting machines are another way that credit unions can continue to provide high-quality offerings to their members. This service may prevent consumers from having to make a separate trip to a retail location when they need to sort change. This technology can increase traffic to credit union locations and build on well-established customer service strategies, which can help credit unions guarantee member retention.
May 14, 2014