Grocery stores should see self-service coin counters as an example of great customer service. By themselves, the machines promote a commitment to customer satisfaction by simplifying one of the more uncommon yet tedious household tasks: Collecting loose change and converting it into cash. Instead of spending a lot of time counting and sorting coins, putting them in paper rolls and handing them over to banks, these counters are able to do all the busywork on their own at much faster speed. That sort of convenience can be the cornerstone of a friendly supermarket.
For many businesses, there is an increased interest in developing practices related to social responsibility. Customers who demand companies do more to give back to society are pushing for this effort. For grocers, being socially responsible is very easy, according to former grocery executive Simon Unwin in an article for Supermarket News. All they have to do is be a good neighbor to businesses and residents in the area. As it stands, supermarkets are already a part of the community by being a source of food and other goods.
However, simply being there and providing a necessity doesn't make a grocery store a good neighbor. It has to do more. For example, the store should fit into the place it's built, and not just stand out from the rest of the storefronts. More importantly, it should have a place for neighborhood updates, as well a staff of locals that are equally part of the community. Secondly, it should be clean, tidy and relatively quiet at all hours, especially at night. Communities don't really like a noisy place. Finally, being a good neighborly grocery store means being a figure in the community. That could come in the form of sponsoring Little League teams, hosting and supporting civic events, or donating non-perishables to the local food bank.
Establishing neighborly relations with community often comes from having high quality service that represents their best interests at heart. Self-service coin counters can help with that by providing a level of service that helps everyone out. From kids cashing in allowances to older people just holding on to loose change, there's a great interest in having a machine that can do all that at a place where everyone goes. This gives the feeling that the grocery store belongs in the neighborhood.
July 31, 2015