As more businesses in the grocery industry realize the competitive advantages of investing in technology, self-service coin counting machines will likely carry more importance in conversations about improving the customer experience.
Automation created a sea change in shopper preferences, and many stores see the opportunity to adapt. For example, self-service checkout counters have replaced many employee-operated alternatives as people looking to make quick purchases want to get in and out of the store quickly. RSR Research reported 97 percent of consumers surveyed said the quality of service they experience in the store setting is an important factor in developing brand loyalty.
On a larger level, technology also shapes the way businesses invest in their own long-term growth strategies. According to Small Biz Trends, a recent report from Insight Enterprises found 69 percent of small and midsize businesses in the U.S. now devote portions of their IT budgets to some of the latest technological developments. The study showed larger companies are even more aggressive in incorporating new innovations into their daily operations.
"Small businesses, just like enterprise organizations, should think about technology not just as an operating expense or capital investment, but as a strategic enabler to drive scalability, competitiveness and growth," Steve Dodenhoff, president of the U.S. division of Insight Enterprises, said in a press release.
The self-service coin counting machine isn't necessarily a new concept, but it offers the unique ability to serve a timely need in the competitive grocery market. It's often hard for smaller brands to compete with big-box stores like Target and Walmart. However, maintaining a loyal customer base isn't always about spending more. In fact, it's more about creating a truly satisfying customer experience.
Machines that invite people to convert the change they have saved in jars and pockets into cash adds another level of convenience to the act of visiting the grocery store to run errands. Even if it's an unexpected service, the positive impression it leaves on customers just may be enough to get them to keep returning in the future. Small details like that often have big payoffs in the long run.
Staying on top of both technological and consumer trends is a sound strategy for grocery stores that need to carve a niche in their local communities.
June 29, 2016