Dual purpose cash and check scanners help small and midsize retail operations keep running smoothly as consumers forgo online shopping opportunities to seek a more personable in-store experience.
The online publication Digiday recently highlighted a growing shift in the industry in regard to what shoppers value most when purchasing goods. For years, advancements in e-commerce have threatened the success of many brick-and-mortar establishments. The convenience of having an item delivered directly to the doorstep without ever leaving the house is valuable for many people. However, it's not necessarily the only important factor Americans consider when interacting with stores. In fact, the website suggested today's consumers are becoming more interested in engaging in-store experiences as opposed to anything else.
An especially revealing example of this trend was the large success many retailers had in luring individuals to their physical store locations in the weeks immediately following Christmas. According to the Southwest Florida NBC affiliate NBC-2, merchants paid close attention to shopper needs in the aftermath of the holiday shopping rush and offered inviting in-store discounts to boost sales even further.
The more foot traffic stores are able to achieve on a daily basis, the more likely it is they will be generating larger quantities of cash income. Employees and managers must be fully prepared to count money in the back office with as little impact on overall operations as possible. One of the easiest ways to ensure this is to invest in a high-quality, dual purpose cash and check scanner that essentially gets rid of the need for long hours of manual labor. By completing these important tasks as quickly as possible, workers can spend more time improving the in-store experience and further gain a competitive edge over online retailers.
January 28, 2014