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Money counters, back office efficiency reinforce casino revenue trends

Casinos in the U.S. have generated strong revenue numbers in recent months, which highlights the need for high-quality money and ticket counters in the back room. Despite recent growth in online gambling services, a large number of customers continue to do a significant portion of their gambling in-person at destinations throughout the U.S.

According to the Casino City Times, many states have considered lifting bans on Internet gaming. In the three states that do currently allow residents to engage in online gambling, restrictions from major financial service providers have created unexpected challenges. For example, many of the major credit card providers in the U.S., such as JPMorgan Chase, Wells Fargo and American Express prohibit their customers from making electronic transactions on gambling websites. Sanette Chao, a spokesperson for American Express, told the publication that activity on these sites is often responsible for credit losses. Similarly, Chao said the company frequently manages customer service complaints in regard to disputed online gambling transactions.

Because of these barriers, physical casino establishments are maintaining relatively strong profits. In fact, a recent article from the Press of Atlantic City said casinos in the Las Vegas Strip charted a 23 percent increase in November. Total revenue along the strip is now at $529 million, which is largely due to money generated from table games. Similarly, The Cincinnati Enquirer said local gambling revenue was 3.2 percent higher than it was in 2012.

Sustaining profitable operations in the casino industry is about much more than revenue, however. Experiencing a steady increase in foot traffic is often associated with greater responsibilities in the back office. Money and ticket counters offer an easy solution for managers that are looking for ways to make the most of available employees and resources. Cutting down the time it takes to process tickets and count cash every day will open up a variety of new opportunities for further growth in the future.

January 17, 2014