Money and ticket counters create advantages that allow casinos to make improvements in a variety of operational areas, even though the industry is highly regulated. With casinos facing so much more scrutiny than the average business - despite the relaxation of some laws in recent decades - operators need to seek out every available advantage. Overcoming the bureaucracy and inefficiency associated with strict laws governing operations can be difficult, but dedicated systems exist to provide advantages in terms of optimizing use of employee time and labor.
The U.S. casino industry as a whole has grown in recent years, with data from the University of Nevada Las Vegas Center for Gaming Research showing broad, if modest, increases in total commercial and racetrack casino revenue from 2001 to 2015. While some states saw market contractions, especially in the years following the Great Recession, overall revenue grew in the 15-year period, despite some drops, and consecutively between 2012 and 2015. Commercial and racetrack casino revenue hit slightly higher than $40 billion in 2015, a significant jump from the roughly $38 billion seen in the previous year.
In terms of the total industry, including not only commercial and racetrack gaming but tribal and limited stakes gambling as well - although not encompassing lotteries - revenue reached $71 billion in 2015, according to Casino Journal. The Journal also noted that organic growth was a major driver of this positive development, an indication that the increase in revenue is not only present in the short term but likely sustainable as well. With rising revenue an indication that there is a mix of new guests at gaming facilities and more repeat attendance by those who already patronize the establishments, it's clear casinos have to appreciate and react to growing demand.
Money and ticket counters increase flexibility and give casinos a much-needed edge: Taking time and effort spent in the counting room and applying it to other areas of operation, while ensuring speedy and highly accurate recording of incoming currency and tickets. With a reduction in labor needs empowered by a modest, fixed investment into cash and ticket counters, casinos can assign staff to open additional gaming tables, increase customer service functions, fill technical and repair roles and much more.
October 14, 2016