Strategic placement of a coin counting machine at a grocery store is a smart way for managers to maximize overall sales numbers. Shoppers today are often inclined to get in and out of supermarkets as quickly as possible. However, a wider variety of onsite services may encourage people to stick around for longer periods of time.
The Tampa Bay Times cited a recent report from the Florida-based digital marketing company Catalina that found American consumers are creatures of habit when it comes to browsing the aisles at grocery stores. In fact, the report, which surveyed nearly 10,000 individuals in the U.S., concluded that shoppers buy less than 1 percent of all the products on display throughout the course of a year. This means the average person will purchase only 260 different products in the same time period.
These trends may come as troubling news for an industry that is already facing competition from online businesses that allow customers to purchase goods without even leaving their own homes. According to The Wall Street Journal, companies with online grocery options are rapidly expanding into different cities throughout the country. Because of this growth, brick-and-mortar establishments must find unique ways to step up their game and offer services that can't be found anywhere else.
One of the easiest ways to do this is to introduce more customer-centric amenities onto the store premises. For example, tools such as self-service coin counting machines allow shoppers to complete multiple errands in one trip. Diversification of services may even lead guests to spend more time in the store. As a result, they may discover new products and ultimately purchase a larger percentage of the store's overall offerings throughout the year.
January 27, 2014