MAY 1, 2014, MT. PROSPECT, IL – The gaming industry has struggled to attract business in the years since the economic downturn transformed consumer behavior and left Americans with little room for entertainment spending. As gaming properties work hard to attract patrons and improve revenue, many are rethinking how they embrace technology to help them bolster efficiency and streamline day-to-day functions.
Cummins Allison, a leading innovator of coin, currency and check processing technology, as well as ATM solutions, explains how money and ticket counters can help casinos streamline time-consuming mandatory processes, allowing them to dedicate more time and resources to customer-facing and revenue-generating front-of-house activities.
Casinos Look For Ways to Increase Profits
Many casinos are looking for new ways to attract patrons and keep them coming back while also finding ways to “do more with less” in order to make up for weak profit margins in recent years. To address these issues, many casinos are looking to invest in cost-efficient, back-room technology, like currency and coin handling solutions, which elevate time-consuming mandatory processes into more efficient tasks. With an all-inclusivecurrency processing solution, casinos can quickly and easily prepare their deposits, archive and manage their check images, process currency, and process and image tickets – all on one machine.
Selecting a system that can accommodate cash, checks and tickets on a single device not only saves space, but reduces the costs associated with maintaining multiple pieces of equipment. Additionally, by maximizing the equipment’s footprint, casinos can make more productive use of employees’ time. By improving efficiency, employees spend less time counting money, which helps them end shifts on time, reducing overtime expense and improving employee morale.
Some casinos have also increased player services by installingself-service coin machines– giving customers a faster alternative to having casino cage employees count their coins. In addition to benefitting customers, self-service kiosks with on-screen advertising capabilities give casinos another way promote their games, restaurants and other services.
Whether in the count room or the front-of-the-house areas, investing in the latest currency, check andticket handling technologycan minimize document handling process, improve employee efficiency and allow casinos to leverage the cost and time savings to property upgrades to draw more patrons in and keep them coming back.
Cummins Allison’s full range of currency and coin handling systems for the casino and gaming industry will be displayed at the Southern Gaming Summit, May 6-8 in Biloxi, MS in booth #724, and the National Indian Gaming 2014 Tradeshow and Convention, May 13-14 in San Diego, CA, in booth #839.
About Cummins Allison
Cummins Allison is a global leader in developing solutions that quickly and efficiently count, sort and authenticate currency, checks and coin. We also offer a completeline of full-function automated teller machines (ATMs). Our leadership in technology and product innovation spans more than 125 years. CumminsAllison serves the majority of financial institutions worldwide, as well as leading organizations in retail, gaming, law enforcement and government. Ninety-seven percentof our customers would recommend our products and services.The company holds more than 350 patents and invests double the industry average in R&D. Our world-class sales and service network includes hundreds of local representativesin more than 50 offices in North America, wholly-owned subsidiaries in Canada, the United Kingdom, Germany, France, Ireland and Australia and is represented in more than 70 countries around the world. For more information, visitwww.cumminsallison.com.
Carol Moore – Vice President Marketing
Cummins Allison Corp.
Outlook Marketing Services, Inc.