JULY 28, 2015 MT. Prospect, IL — The US payments infrastructure is steadily moving toward EMV readiness. To incent EMV compliance, various mandates and liability shifts are taking place between now and October 1, 2017. With timelines in place for a shift in liability, the total cost of card-present fraud will no longer be borne solely by card issuers. If an ATM cannot accept an EMV chip card after its designated liability shift date, the ATM acquirer (such as the bank or credit union) will bear the cost of any fraud.
Cummins Allison, the leading innovator of coin, currency and check processing technology, as well as ATMs, explains why financial institutions (FIs) that still need to upgrade or refresh their ATM footprint must take this opportunity to invest in new EMV-capable equipment to avoid these liability risks.
The Benefits of EMV Migration
The purpose of EMV migration to chip-based cards is to reduce the potential for fraud associated with easy access to data stored in the magnetic stripe on most payment cards. Chip-based cards contain embedded microprocessors that hold far more information much more securely than magnetic stripe cards. Issuer security credentials are encoded and stored in the chip upon personalization “are impervious to access by unauthorized parties.”¹
The results of EMV adoption are dramatic. Losses from counterfeit card fraud, lost and stolen card fraud and/or debit card skimming fraud fell to record lows over several years following the introduction of EMV technology in Canada and the UK.² And as credit card issuers in the US are requiring the adoption of EMV technology in order to achieve similar fraud reductions, new EMV-capable ATMs enable FIs to transition to more secure technology.
ATM Investment Eliminates Liability
FIs must be careful not to ignore the significant impact EMV transition is having on everyday banking transactions. Since liability for counterfeit fraud “shifts” to the least EMV-compliant party after the prescribed dates,³ it is critical that FIs enable EMV transactions across all channels, including ATMs.
And although making large-scale changes to enterprise technology can be a headache for organizations that lack the necessary resources, the cost to upgrade existing equipment can be more expensive than replacing an ATM. In addition to being EMV-capable, new ATM options offer improved reliability and greater capacity that helps to boost customer satisfaction by ensuring a better experience and less down time. This provides more value for FIs and allows them to both improve customer service and eliminate liability without incurring unnecessarily large upgrade costs.
To learn more about how advanced ATMs can help FIs offer the most secure and reliable financial services with minimal complications, visit www.cumminsallison.com/atm.
1 EMV Connection, January 2014. http://www.emv-connection.com/smart-chip-payment-card-brief/
² EMV FAQ: What is the proven impact of EMV adoption on payment card fraud? http://www.emv-connection.com/emv-faq/
³ EMV Migration – Driven by Payment Brand Milestones. http://www.emv-connection.com/emv-migration-driven-by-payment-brand-milestones/
About Cummins Allison
Cummins Allison is the leading innovator and provider of check, currency and coin handling solutions, as well as full-function ATMs. Our world-class sales and service network includes hundreds of local representatives in more than 50 offices in North America, 6 wholly-owned subsidiaries and is represented in more than 70 countries around the world. For more information about our award-winning solutions, visit www.cumminsallison.com.