APRIL 3, 2012, MT. PROSPECT, IL – As gaming properties continue to bounce-back from the effects of recent challenging economic times – lower discretionary income of players and less money spent on the casino floor – capital investments will be driven by needs…not wants. Cummins Allison, the leading innovator and provider of coin, currency and check handling solutions, explains how casino operators can make the case for investment in advanced cash management solutions that support cost saving strategies.
A Quantifiable Return on Investment
When capital is at a premium, efficiency improvement measures sometimes come at an opportunity cost to the player experience. As a result, it's imperative for casino operators to seek out technology solutions that provide a quantifiable return on investment (ROI) – these are the solutions that will get first "dibs" on investment dollars.
An excellent area for consideration is advanced currency and ticket processing solutions that can prove their ROI quickly. For example, by deploying next-generation currency handling equipment it's possible to process 1,200 notes per minute out of a casino's vault room, compared to a general rate of 600 notes per minute; similar gains can be made in the kiosk room – increasing processing speeds from 1,000 notes per minute to 1,200 notes per minute. Using advanced currency sorters, it's possible to reduce the number of employees and time – sometimes by half – required to process a soft count drop. With these solutions in place, tasks are accomplished faster, without sacrificing accuracy, and employees can be redirected to higher-value tasks within the casino.
Accomplish More with Less
From a technology perspective, multi-functional currency and coin handling solutions provide casino operators with a way to accomplish more tasks with fewer employees, dollars and less time. And, with the ability to use a single device for multiple applications or across multiple departments the cost of investing in the technology itself is largely offset. Multipurpose devices can be designed for self-service use, attended use, employee use or any combination. They can be placed on the gaming floor, in the back office or anywhere in between.
For instance, self-service coin counters – such as those found in financial institutions or retail grocery stores – are gaining popularity in the gaming industry. These coin redemption machines not only provide a valued-added service to patrons (e.g. a convenient place to redeem their loose change), but they also serve as a means for cashiers to automatically count down their coin bank at the end of their shift. Casino operators may also choose to charge a fee for coin redemption services, yet another way to generate revenue to the casino floor. Savvy casinos are also using their coin counters to run on-screen advertising campaigns that tie to current promotions.
Likewise, investing in multi-function back-of-the house currency processing solutions that are more efficient than ever before can free up additional funds to spend on the front of the house and continue to improve their patron's experience. Multi-use devices that can process currency, checks and tickets on one machine enable employees to execute each of these tasks at a higher speed and with greater accuracy. Savings are realized from reduced equipment maintenance and less employee training.
About Cummins Allison
Cummins Allison is a global leader in developing technologies which count, sort and authenticate currency. The U.S.-based company has a 100+ year heritage of leadership in technology and product innovation and currently serves the majority of financial institutions worldwide, as well as leading organizations in retail, casinos, law enforcement and government.
The company holds more than 350 U.S. patents and has ongoing research and development (R&D) investments double the industry average. Cummins Allison is headquartered near Chicago, IL with R&D centers near San Diego, CA and Philadelphia, PA and wholly owned subsidiaries in Canada, the United Kingdom, Ireland, Germany and France. The company also has an extensive sales and service network with more than 50 offices in North America and is represented in over 70 countries. For more information, visit www.cumminsallison.com.
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