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Getting a better ROI for your self-service coin counting machine

Installing a self-service coin counting machine at your grocery store is a big step in improving the customer experience. That's why it is crucial for the machine to provide you the highest return on investment possible. When you buy your machine, consider the following methods to increase its positive impact on your business.

Publicize your machine

According to Inc.com, one of the best ways to generate more sales from existing customers is to offer additional services. A self-service coin counting machine is just that: a utility that is only available in a few businesses and valuable to anyone with change. Your customers, however, need to know you offer it.  There are several effective marketing techniques you can use to make your customers aware of all your offerings, encouraging them to return again. One such way is a monthly newsletter. While the point of the newsletter might not exclusively focus on your coin-counting machine, its presence in the store should be made clear. Creating signs for the inside and outside of your store can also be effective in notifying your customers of the service so they can plan ahead and set aside time to use the machine.

Create a strong relationship between your products and your machine

Sales promotion is an effective way of generating more revenue. Offering small discounts, coupons or rebates for customers using the machine will encourage them to use it more often and purchase more of your products as well. Also, consider using the surfaces of your machine to advertise your products.

Leveraging the full potential of coin counting machines is a critical step in ensuring they have a positive impact on your business in the long term. Having the machines on site is the first step. It's up to you to find the best ways to promote it to your customers. 

08/05/2016